Why you Need Simple Sales Software

The modern-day sales reps need simple sales software to help them manage their leads and close deals faster. But which software should they choose?

Last update on April 13

The role of technology is becoming more important in the life of a sales rep. Gone are the days of relying on the trusty Rolodex to generate leads and help close deals. Salespeople need to equip themselves with more if they are to be successful.

Charm, persuasion and listening to the prospect are still essential factors that go into the makeup of a salesperson. But success is often underpinned by sales software that helps them to be more efficient their job. Not only is it important to have sales software—the tech needs to be easy to use.

Every industry has felt technology’s impact one way or another—and the sales sector is no different. Video calling, messaging services, marketing automation and ways to manage leads—there are a plethora of options on the market. Choosing the most useful ones can be daunting.

We’ve put together a few reasons why you need simple sales software and what to look out for when choosing one.

The Big CRM Problem

When starting out, many organizations go down the route of CRM software to answer their sales tech problems. While CRM offers a variety of options, including managing leads, problems soon arise—especially when it comes to the sales process.

Converting leads is a rep's primary goal

Reps want to convert leads, that’s their primary goal. Many salespeople shy away from technology, so for it to become an integrated part of their arsenal, they need to want to use it. CRM is over-engineered for their key needs. There is a heavy emphasis on complex data and not enough focus on moving leads through a pipeline with ease.

Simple Sales Software

On the other side of the spectrum is specialized sales software. If the sole goal of a rep is to move leads through the pipeline and close deals, they should look at lead management software. Instead of overemphasizing on complex data entry, the software keeps it simple and focuses on the next step.

With a focus on the next step, reps can easily turn prospects into good leads and move them through the pipeline. Sales managers also have complete visibility over the process, which means they know everything that is going on with a deal and can even step in and help if needed.

Let’s Stay Together

The role of a sales rep isn’t straightforward. There isn’t a “one-size-fits-all” job specification. Some reps are better at closing, while others excel at qualifying. As a result, reps will have preferences for different tools.

There isn’t a “one-size-fits-all” job specification

There might be some across-the-board tools like lead management software. But someone who works on the final stages of a deal won’t have the same need for marketing automation software the same way as someone who works on prospect qualifying.

Having the option of picking and choosing simple software that integrates with other tools is important. That way you don’t have to sign up to expensive CRM subscriptions or take on a huge software suite and barley use half of the services provided.

Instead, you pick and choose the software that best suits your needs and integrate it with relevant tools to create the best set up. Marketing automation, video software, web tracking tools—these are other applications that your reps might find useful.

Keep it Simple with Software

CRM might try and romanticize the idea of all components working perfectly under one roof. But the reality is somewhat different. Reps want simplicity, ease of use, and something they don’t have to think about when using the software.

This is especially prevalent when it comes to managing leads through the pipeline. Salespeople have a busy schedule and need to know what their next step is without exerting too much energy. If sales are your focus, go for software that empowers that process. Not one that hinders.

Simple Sales Software; Sales; Sales Reps