Sales is an art form, and to master the art, you need to learn from the best. While there are many techniques to improve and streamline your sales process, we’ve listed some of the best coaches and consultants in the business to help you improve sales pitches.
What is a sales coach?
A sales coach is more than a mentor. They are experts. They help sales pros reach their potential, boost performance, and achieve results. Sales coaching blends training, feedback, and support. It builds the skills needed to succeed in today’s complex sales environment. Whether you’re a sales manager aiming to elevate your team or a salesperson looking to sharpen your approach, a sales coach can make a significant impact. They identify weaknesses, enhance strengths, and implement proven strategies to drive success.
Why you need a sales coach
The sales landscape is constantly evolving, with new techniques, tools, and buyer behaviors reshaping the industry. A sales coach helps you stay ahead by adapting to these changes and avoiding common pitfalls. They offer fresh insights and personalized guidance to improve your sales performance. If you’re struggling with prospecting, closing deals, or client relations, a coach can help. They provide advice tailored to your specific challenges. Hiring a sales coach is not just about quick results. It’s a strategy to ensure your career or business grows in the long run.
But before forking out some of that hard-earned revenue for personalized training, it’s worth checking the YouTube videos of top sales coaches to help you get started.
Top sales coaches in this article:
Robert Cialdini
Robert Cialdini, founder of Influence at Work, is a doctor of psychology. Through his blog, sales books, and sales training videos, he shares his understanding of the way people tick. Robert’s principles of persuasion help salespeople influence buyers and refine their sales techniques.
For instance, people like to be consistent with the things they have previously said or done. You can activate consistency by getting people to make small commitments that lead to larger commitments. This is the basic principle behind getting prospects to test new products. If the small commitment goes well, they’re much more likely to make the larger commitment to a sale.
Jeffrey Gitomer
Jeffrey Gitomer, known for his famous blog, the King of Sales, is the author of 17 sales books. You might know him from The Little Red Book of Selling, which is said to be one of the best-selling sales books of all time. His blog is packed with insights and tips to improve your B2B sales skills at each stage of the sales process.
You can start by watching “Stop Closing and Start Providing Value, or Lose to Price”.
In it, Jeffrey enforces the need to sell on value and not on price. Customers either perceive value or they don’t. If they perceive value, you won’t need to decide when to close because they will ask you when and how much!
Jill Konrath
Jill Konrath is a highly sought-after keynote speaker, focussing on practical and modern strategies in her videos designed to help sales teams generate and close more leads.
She is an expert at advanced prospecting strategies, including positioning value to prospects through messaging. Jill strongly advocates always trying to learn more about the customer in her “Always Be Learning” approach and S.N.A.P selling method.
To get you started, you can watch her “3 Components Every Value Proposition Must Have.”
Cesar L. Rodriguez
Cesar L. Rodriguez is a speaker, sales trainer, and success coach, who focuses exclusively on direct sales and network marketing programs. “How to Eliminate Failure by Framing No’s” is a short and sweet sales training video where Cesar L. Rodriguez helps you get over your fear of rejection by reframing the experience.
Art Sobczak
Are you looking to up your Inside Sales’ game? Sobczak is known for his hands-on, practical approach for telephone and inside sales professionals. In “How to Quit Cold Calling and Smart Call Instead”, Art shares his view that cold calling is dead but has been replaced with smart calling. You might have already had a similar approach. Smart calling is an approach to proactive prospecting that starts with researching prospects in order to break through the barrage of cold calls buyers now tune out.
Most of his videos share how to to do smart calling, including the following one:
Sandler Training
With franchise-owned training centers around the world, Sandler Training is a leader in sales, management, and corporate training, as well as business consulting and coaching.
First created by David Sandler in 1967, The Sandler Selling System, was one of the first consultative selling systems that’s still very applicable today. Nowadays, Sandler has grown to be one of the largest and probably the most recognized sales training company in the world.
One of our favorites is “Answer Every Question with a Question” to get you started on the consultative selling approach.
John Barrows
John Barrows is an influential figure in the sales training and coaching field, where he brings expertise in sales strategies, techniques, and professional development. His emphasis on modernizing sales methodologies where he incorporates technology and relationship-building has widely resonated with professionals across the industry.
On his YouTube channel, you can find sales tips and insights to inspire you to improve your sales skills. For instance, in this video, he shares powerful introductions for cold calling to put you in a positive direction for your calls and increase your chances of success.
Sabri Suby
Sabri Suby is the founder of King Kong, a digital marketing agency he launched in 2014 and which has been a massive success in the past years. While his company focuses on helping businesses grow their sales through digital channels, Sabri Suby shares his sales insights through his book “SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle” but also through his YouTube Channel.
Here’s one of our favorite videos of his, a step-by-step guide to cold calling.
Amy Franko
Amy Franko is an expert in modern sales and is recognized as a Top Sales Voice by LinkedIn. She offers sales consulting to help B2B businesses improve their strategy and their sales, as well as online sales training programs on her website.
In this video, she dives into how to stand out as a modern seller, which is key to success:
GaryVee
Gary Vaynerchuk, co-founder of the VaynerMedia agency, is an expert in digital marketing, social media and business strategy.
Other than being an entrepreneur, author and speaker, he is a true social media personality as he uses diverse platforms to share his best advice and insights on achieving success as an entrepreneur and in sales.
Watch the video below to learn about his best advice to sell any product:
To conclude, leveraging the expertise of these top sales coaches is a game-changer for boosting your sales skills and adopting effective strategies.
But the journey doesn’t stop there: by integrating a lead management software into your toolkit, you can give your sales process and organization a real boost. These tools offer practical features to streamline lead tracking, ensure efficient follow-ups, and provide invaluable analytics. By combining the insights from sales coaches with the efficiency of a lead management software like noCRM, you’ll be ready to implement and organize sales strategies with precision and success.
