Event-based notifications and actions This article answers the following questions: How to get notified by email when a new lead is created? How to get notified by email when anything happens to a lead? It is very important to be able to fire actions when some precise events happen so you can further streamline your sales process. For example, you might want to be notified when a lead is won or created. You might also want to send an email to the accounting staff when a lead is won… This can be done through the notifications (the information is then sent by email) in the Admin panel > Integrations > Built-in Tools > Lead Update Notifications, or by using Webhooks via our API. Webhooks will be fired when a lead is created, when the status of a lead changes, or when the lead moves from one step of the pipeline to another. The data is then sent in a JSON format to any URL you specify. It’s a very powerful way to create a process and connect your IT with noCRM. Available trigger events lead.creation lead.status.changed.to (won|to-do|standby|lost|cancelled) lead.step.changed.to lead.contenthaschanged lead.deleted new lead.unassigned task.status.changed.to etc... You can check the technical Webhooks documentation here.