Best SaaS Sales Tools for Sales Development Representatives (SDRs)

Digital transformation is an important topic for SMEs, due to more competition which forces these companies to make a difference at each key stage of their sales process. Indeed, the growing offers make customers more attentive and sensitive to personalized support. For this reason, more and more SaaS sales tools are emerging, intended to embody the evolution of these customers and make a difference in terms of acquisition strategy.

This transition was further accelerated by the COVID-19 crisis, which forced managers to find solutions to effectively manage sales teams remotely.

SDRs facing market challenges

SDRs must now garner support from effective SaaS tools, helping them carry out in-depth sales prospecting and rigorous follow-up. Indeed, practice shows organization is at the heart of the business, where the price of a forgotten follow-up is too high to ignore.

The solution is to free your SDRs from repetitive tasks and centralize all the information. Subsequently, they can focus on what they can do best: sell!

Every sale begins with a crucial step: prospecting. In fact, this is the stage that lays the foundations for subsequent discussions and directly influences the sale. To ensure that prospecting leads to a clear identification of the potential customer’s needs and motivations, it’s vital to provide sales reps with the right tools.

We have therefore decided to offer you a non-exhaustive list of essential tools for your sales team:

What tools to use for sales development representatives?

Sarbacane Engage to create lists of B2B prospects

Sarbacane Engage is a B2B prospecting software for email automation that will allow you to generate more business opportunities thanks to dedicated and optimized functionalities for sales needs.

You will first be able to create lists of prospects by collecting data from LinkedIn and database providers or by importing your own contacts. After that, you can start creating your emailing sequences, collaborating with your sales team and monitoring your results. 

This tool will allow you to save some precious time by automating message sending and automatically sorting the replies you get.

Aircall for enhanced phone prospecting 

Aircall is a VoIP solution suitable for sales teams and even call centers. It is one of the leaders in its segment, currently available in more than 40 countries.

Aircall aims to improve the efficiency of salespeople by providing considerable support in terms of phone prospecting. The software integrates easily with your usual sales tools, as well as with various CRMs. As a result, you can keep call records and monitor the activity and statistics of your salespeople.

noCRM.io to manage sales opportunities

noCRM is a prospecting and lead management software. It’s designed to meet the specific needs of salespeople with support during all the key stages of the sales process.

noCRM simplifies the work of sales reps and makes it more efficient, thanks to an intuitive interface and customizable functionalities. With noCRM, your SDRs will no longer spend time filling in unnecessary information. They will instead be free to focus on the next action to do with their leads.

Sales Script Generator to correctly qualify prospects

The Sales Script Generator is an essential free tool for salespeople. It helps them increase sales, by correctly qualifying their prospects during the prospecting process.

This tool allows you to create a cold calling script for your salespeople to access during their calls. This way you make sure their cold calls are consistent and that they never forget an important question. It also improves time efficiency as they’ll only have to tick boxes or fill in dedicated text fields during cold calls.

LinkedIn Sales Navigator to diversify contact channels

LinkedIn Sales Navigator is developed to help your sales teams optimize Social Selling by diversifying their contact channels to improve performance in terms of prospecting and sales.

In fact, LinkedIn Sales Navigator allows you to find prospects according to specific criteria, while keeping your target in sight and contacting them without even having to log in beforehand, thanks to the in-mail system.

Yesware to analyze your prospects’ behavior

Yesware is an extension for your Google Chrome or Mozilla Firefox browser. It gives you everything you need to schedule meetings with ease and keep track of email performance. Plus, it offers notifications to follow-up on your leads at the right time.

Yesware allows you to better target and understand your prospects using a large number of data and indicators. You can visualize the opening rate of your emails and the click rate on your links. You can also create email templates to reduce the time spent writing.

Sarbacane Campaigns to easily manage your multi-channel marketing campaigns

Sarbacane Campaigns is a software that enables you to create email and SMS marketing campaigns.

Create, automate and analyze targeted email and SMS marketing campaigns, optimized for deliverability, from a single tool.

With Sarbacane Campaigns, your marketing campaigns are both responsive and optimized for conversion and deliverability. It’s the ideal solution to build customer loyalty, convert prospects and boost brand awareness with high-quality digital marketing campaigns.

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