As anybody who has worked in sales knows, creating a robust lead list is one of the most important aspects of building a successful sales strategy. After all, without a solid database of people you’re intending to reach out to,…

Today’s business environment is more hyper-connected than ever. With fully distributed teams and remote work being more widespread than in the past, especially post-pandemic, it’s not uncommon for sales teams to find themselves coordinating across multiple time zones and geographical…

Is there a single more effective and direct method of communicating than sending an email? Think about it. You get immediate, pointed access to hundreds, or even thousands, of people with the click of a button. Compare that to the…

In the modern business world, telemarketing continues to play a vital role in reaching potential customers and clients. But even the best salespeople among us need a strong framework to succeed, and when it comes to telemarketing, that framework is…

LinkedIn Sales Navigator is used by professionals to quickly find and contact leads. The issue with LinkedIn Sales Navigator, however, is that in most cases you can’t export leads directly to your CRM. This means you have to do a…

In the ever-evolving landscape of digital marketing, having the right tools at your disposal can make all the difference. Email marketing, online forms, and landing pages are integral to effective marketing campaigns.We’ll explore top software tools in each category to…

In the fast-paced world of lead generation, the strategy is the linchpin that holds it all together. It guides lead generation agencies to clients and clients to businesses.  Success as a B2B lead gen agency requires a clear understanding of…

Building a prospecting table on Excel enables one to define their objectives, the information needed, and the commercial actions necessary to achieve such objectives. A prospecting table also helps prioritise leads and prospects. For all of these reasons, this tool…

Acquiring prospects takes time and effort. Pulling together a large list of contacts for your sales team to turn into viable leads is no easy feat. Once you have your list, the next step is to prioritize these prospects by managing the…